The Keys to Selling SONITROL CORE
Herberger Ballroom
Instructor: Julie Beach & Daniel Stevens, SONITROL Corporate

1:00PM – 3:00PM

Enjoy a two-part session on how to sell the value of SONITROL CORE, the new security solution for intrusion, access control, and video! Learn everything from upgrades, value propositions, sales tools, how to use the Configuration Tool, Video Integration, and more.

From Connection to Close: LinkedIn Strategies for Security Industry Success
Herberger Ballroom
Instructor: David Morgan, SD Marketing

3:45 PM to 4:45PM

LinkedIn has emerged as the mission-critical platform for relationship building, brand development, and lead generation. This session cuts through the noise to deliver battle-tested LinkedIn strategies specifically tailored for security industry professionals. Whether you're new to the platform or a seasoned user, you'll discover actionable techniques to transform your LinkedIn presence from passive to powerful. Learn how to leverage LinkedIn's unique features to shorten your sales cycle, build meaningful industry connections, and stay top-of-mind with prospects throughout the extended commercial security sales process. Leave with a practical roadmap for immediate implementation that will generate measurable results for your security business.

VIGIL 13 Video Analytics and Thermal Detection
Rainmaker A/B
Instructor: Erron Spalsbury

8:00AM – 8:50AM

VIGIL 13 is the newest software and camera release for 3xLOGIC’s Video Management solution. It adds powerful features to our lineup, including powerful edge-based deep learning analytics for your customers. With this release, 3xLOGIC offers Automatic Name Plate Recognition (ANPR), Anti-Loitering and Perimeter Protection, Remote Analytics Configuration Support, and more. We will also dive into Thermal Detection and how to sell these solutions to ideal customers.

Introduction to the CORE Dashboard for Sales
Rainmaker A/B
Instructors: Daniel Stevens and Julie Beach, SONITROL Corporate

9AM – 9:50AM

This course will explore the SONITROL CORE Dashboard and Mobile App and teach attendees about the new features available, including Visitor Management, Mustering, Site Maps, Elevator Controls, Widgets and more.

How to Work With and Sell to Contractors – Roundtable
Rainmaker A/B
Instructor: Skip Hutson, Sales Titan

10:00AM – 10:50AM

Selling to electrical and other contractors is where it is at! Discuss key tactics with Sonitrol Sales Titans!

Sonitrol Sales Market Trends
Rainmaker A/B
Instructor: Wes Nickel and Bryan Bensel

11:00AM – 12:00PM

A review of sales data showing what markets are being targeted successfully by Sonitrol sales people. Successful sales tactics being used for Schools and Warehouses.