Sonitrol National Dealers Association Convention
Tampa, FL

Operator, Customer Service, Data Entry,
Administration, & Finance Track

Breakout Agenda

April 24-25, 2026

April 25th, 2026

Saturday

Marketing To Your Internal Customers

Room 10: Third Floor

Instructor: Kayleia Sherwood, Kimberlite

8:00am-8:50am

Join this class to learn about a companywide newsletter which changed the way information was shared. You will walk away with new tools to help market an often-neglected customer base - your internal customers, and the impact on your staff!
  • Ideal for Administrative, Customer Service, Marketing, Leadership
April 25, 2026
Clearing Up Customer Communications – Make Every Call Count

Room 10 – Third Floor

9:00am-9:50am

Instructor – Anne Calabretta, Great Lakes

Communication is the core in the Central Station and there’s always room to improve. Explore how to deliver clearer, calmer, and more effective calls. Learn simple techniques you can apply immediately to level up operators and their conversations. By the end of this session, you will: Understand basic communications and how it applies to our industry Identify common breakdown points in Central Station communication Analyze real call examples to determine what works and what doesn’t Apply specific techniques to make calls clearer, calmer, and more efficient How to hold operators accountable with a scorecard
  • Ideal for Operators, Customer Service, Data Entry, Leadership
April 25, 2026
CORE 101: Operator Essentials for SONITROL CORE

Room 10 – Third Floor

10:00am-10:50am

Instructor: Gabe Gomez, Securitas

Learn the essential tools and workflows needed to monitor alarms, manage user access, navigate the interface efficiently and respond to system events. First-hand exercises and real-world scenarios.
  • Ideal for Operators, Data Entry
April 25, 2026
AI Tool Innovation

Room 10 – Third Floor

11:00am-12:00pm

Instructor: Wayne Larsen, Kimberlite

In 2026, most of us will evaluate AI tools without knowing what questions expose vaporware from real capability. This session gives you a practical framework for evaluating AI solutions, a security checklist for what "API access" actually means to your data. Learn to ask the right questions, spot the warning signs, and make strategic technology decisions that give you the competitive edge.
  • Ideal for Operators, Administrative, Data Entry, Technical
April 25, 2026