Sonitrol National Dealers Association Convention
Tampa, FL

Sales & Marketing Track
Breakout Agenda
April 24-25, 2026

April 24th, 2026

Friday

Selling With Purpose - A Process That Produces Results

Grand Ballroom

Instructor: Barry Barrett, EOS Worldwide

1:00pm -1:50pm

Great sales results don’t happen by accident — they follow a repeatable process. In this energizing session, Barry shares a simple four-part sales framework that combines mindset, buyer psychology, structured process, and strong presentation skills. You’ll learn how defined scripts and confident objection handling can turn more conversations into closed deals.
  • Ideal for Sales Personnel, Sales Leadership, Senior Management
Friday, April 24, 2026
Sales Skills Panel

Grand Ballroom

Instructor: Bill McNabney, Jazz Master and Sales Titan

2:00pm-2:45pm

Let’s be honest – the art of getting a client’s attention looks a lot different these days. Standing out takes more than a cold call or a clever e-mail. It’s about creating memorable touch points and finding creative ways to stay in front of mind. Panel discussion and audience interaction of best methods.
  • Ideal for Sales, Leadership, Customer Service
Friday, April 24, 2026
Design With Confidence – Mastering The New SONITROL CORE Configuration Tool

Grand Ballroom

Instructor: Julie Beach and Daniel Stevens, Securitas

3:15pm-4:05pm

This session provides a hands-on walk-through of the new Tool, built to simplify system creation, accelerate sales proposals, and enhance customer presentations. Build a complete design in minutes to customize solutions for customer needs.
  • Ideal for Sales, Operations, Leadership
Friday, April 24, 2026
Upgrade Ready – Teach, Train & Transform Customer Experience With CORE Tools

Grand Ballroom

Instructor: Julie Beach, Daniel Stevens, Securitas and Adrian Saetes, Sacramento

4:10pm-5:00pm

Make every upgrade count by pairing powerful SONITROL tools with confident customer training. Guide end users through the features of the CORE Mobile App, utilize leave behind materials, and reinforce the value of upgrades.
  • Ideal for Sales, Operations, Customer Support, Data Entry
Friday, April 24, 2026

April 25th, 2026

Saturday

Sales Talk

Instructor: Dean Belisle, DMP

8:00am-8:50am
April 25, 2026
Bid Workshop – How To Assess And Establish A Strategic Approach In The Bid Process

Grand Ballroom

Instructors: Patrick Bellaire, Polk County and Chris Mosely, Nicet Engineer

9:00am-9:50am

Equip participants to quickly vet potential bids and establish a strategic approach before committing time and resources. Properly reading and understanding the specs and how to bid.
  • Ideal for Sales, Technical, Leadership
April 25, 2026
Sales Leadership – Why Your Team Isn’t Performing (And What Great Bosses Do Differently)

Grand Ballroom

Instructor: Barry Barrett, EOS Worldwide

10:00am-10:50am

High performance doesn’t happen by accident — it’s built through intentional leadership. In this practical, high-energy session, Barry breaks down the key behaviors that separate average bosses from great ones, including how to create clarity, build trust, and hold people accountable without creating friction. You’ll leave with simple tools you can apply immediately to elevate performance.
  • Ideal for Sales Management, Senior Management and Owners
April 25, 2026
Video Deep Drive – Sell Video Solutions

Grand Ballroom

Instructor: Daniel Stevens and Erron Spalsbury, Securitas

11:00am-12:00pm

Clear and practical understanding of video integration options available within SONITROL CORE. Walk through the range of compatible cloud video technologies while outlining what each option can and cannot do. Learn how to effectively demonstrate video, set property expectations, and match solutions to applications.
  • Ideal for Sales, Operations, Leadership
April 25, 2026